Partnering with Temple University Alumni Relations, I designed their holiday card. They wanted to feature a photo from the Library’s Special Collections, which inspired this vintage postcard design.
Role: Art director, design
Client: Temple University Alumni Relations
Employer: This Makes Me Happy (self employed)
Engagement: Concept, design, print production
Hand-lettered holiday postcard
Process
It all started with the inspiration: a photo from Temple's Special Collections.
The photo that inspired the design
I drew additional inspiration by doing visual research and putting together mood boards. I developed two concepts and presented the best iterations to the client.
Initial concept presentation, including moodboards
Once we settled on one concept, I developed it further. I produced the lettering by hand, writing multiple versions of the text and selecting the best letters to compose digitally.
